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A Must-Have Reference for Small & Micro Business Owners

This book shows you how your current daily habits may be causing your poor cash flow.
Also learn what simple actions you can take to give your cash flow a boost.

Learn why you need this book, by listening to this interview:

“The Essential Cash Flow Handbook is a little book with much to offer!  It is designed as an easy go-to reference so a busy small business owner can keep a focus on cash flow. Michelle's content is an insightful blending of personal and business challenges that directly affect cash flow.  She offers up simple solutions that will support your business success.” -Dr. Joe Rubino, Founder, CenterForPersonalReinvention.com Creator,  SuccessCodeSystem.com and TheSelfEsteemBook.com
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“Michelle’s The Essential Cash Flow Course and The Essential Cash Flow Handbook has helped saved me and my business from unwanted bankruptcy. I am truly grateful to the easy to understand way she teaches and explains each step of business. I love my trade but that didn’t make me a good business owner. I needed to learn how to run my business and fast or I was going to lose everything. THANK YOU MICHELLE!!!”
–Debbie Doolittle, owner, Transformations Hair & Body, Ithaca, NY


Author, Michelle Matro has been committed to teaching and empowering small & micro business owners since 1988. For more information on Michelle, go to michellematro.com
• The Essential Cash Flow Handbook - $19.95(+S&H) Discounted volume pricing and your own full color ad copy inside front cover available on orders of 25 books and over. Call 607.342.0741 or email desk@cashflowcrusade.com for details.

• The Essential Cash Flow Handbook - eBook - $14.95		 Add to Cart

When you ensure the positive cash flow and business success of your clients, colleagues,
members, volunteers, and downlines you are ensuring your own prosperity.

©2010 Michelle Matro. All Rights Reserved.



Author, Speaker, Consultant, Friend of Small & Micro Business Owners

When Michelle speaks and consults, you are moved through various emotions and thoughts. You soon begin to see your business and yourself in a whole new and wonderful way. You find clarity and focus, while feeling empowered to move forward.

You will know with certainty, that Michelle has your best interests at heart and is coming from her own. You’ll feel it!

There is also a clear sense that positive changes you will experience will be through collaboration with Michelle and not from any solo effort. Michelle’s talks and consultations require your intellect, openness, humor, honesty, heart, and spirit. After all, that’s exactly what she gives to you whether the exchange is one-on-one, tens, or hundreds. That is also what it takes for you to succeed in business and in life.
 Speaking Services:

Michelle is happy to speak at your event and deliver useful, impactful, and empowering value to your guests. Whether you need a speaker for a matter of minutes, a half or full day, or multiple days, Call 607.342.0741 to discuss your speaker needs and to book Michelle.

Michelle is also available for interviews on teleseminars, radio shows, and tv shows. She will not hold back on giving amazing content to your clients. Call 607.342.0741 to discuss your needs and to book Michelle.

“Very informative and well-organized.  I learned just what I came to learn…it was stimulating and fun.”

“I thought Michelle was very much prepared, very professional, to the point, and overall very informing.”

“Upbeat and encouraging.”

“Michelle is knowledgeable and enthusiastic about her profession.  Reality, humor, and presentation style are supportive.”

 Consulting Services:

Michelle is happy to help you personally with your business issues. She can quickly get to the real causes of your problems and suggest workable solutions. Her approach is a collaborative one with you.

“…Michelle really cares about the people she is working with.  She has good insight into our business and made many great suggestions.  We all admire her ability and business sense.”  -David, Bridgeton, NJ

"We can now look at our finances and the store’s activity on a weekly basis while not having to be there so many hours.”  -Robert, Corpus Christi, TX

When you ensure the positive cash flow and business success of your clients, colleagues,
members, volunteers, and downlines you are ensuring your own prosperity.

©2010 Michelle Matro. All Rights Reserved.


Most small and micro business owners experience ongoing problems of poor cash flow.  They play victim to it, though most of their problems are curable and even preventable.

Are these symptoms of poor cash flow showing up for you?

• Bills are piling up
• It’s hard to buy needed supplies
• Stress, sleeplessness, anxiety
• Your bank is tightening their lending
• Feeling scared, frustrated, overwhelmed, angry, depressed, embarrassed, uncertain
• Trouble meeting payroll
• Customers are spending less
• Eating, drinking, smoking more
• Not drawing a paycheck
• Pulling back on marketing
• Back pain, neck pain, headaches, stomach pains
• You’re paying continuous interest on credit
• Can’t pay taxes
• Relationship problems
• Creditors are calling and sending notices
• Seems everything you’re trying just isn’t working

Michelle’s clients have experienced these too.  That is, until meeting her and implementing the solutions she offers in The Essential Cash Flow Course.  She knows what works and what doesn’t. You benefit by saving tons of time, money, and stress by listening to her guide you right through the solutions.

The key is to look at how all areas in your business are functioning and at how you are too.  This way, instead of tossing short-term fixes to problems, you experience long-term freedom from the woes of poor cash flow. When a problem does arise, you’ll know what to quickly do to take care of it.

The Essential Cash Flow Course - $247 (7-CDS - MP3 downloads) Add to Cart

Individual CD topics are also available below (MP3 downloads) - $59 each
If purchasing CD7 (MP3 download) - What Story Are Your Numbers Telling You? it is highly recommended that you also get the 3 amazingly helpful companion Spreadsheets for tracking and analyzing cash flow (Excel, pdf) -  $59 + $47 (all 3 spreadsheets) (These are also free bonuses with the purchase of the entire course.)

This is what you’ll hear about: Your Sneak Preview:



CD1…And More About You Add to Cart

CD2  Write That Business Plan Add to Cart
CD3 Managing Your Business Add to Cart
T1 Intro
T1 Tossing Business Plan Fear Aside
 T1 Tag, You're It
T2 Business You – Personal You
T2 Plan Purpose and Then Some
 T2 You Don't Have to Babysit
T3 Passion
T3 Business Logistics
 T3 Manage it All
T4 Success
T4 More Business Logistics
T5 Commitment
T5 About Your Product
T6 Get Off the Treadmill  
T6 Legal Blah Blah
 CD4 The Business of Marketing Add to Cart
T7 Do It Now  
T7 Who Does What & When
 T1 The Face of Marketing
T8 Reality Check
T8 A Typical Day
 T2 What's For Sale
T9 Life Plan
T9 Your Physical World
 T3 Who Is Buying Your Stuff
T10 Gilgamesh
T10 Dipping a Toe into Marketing
 T4 Getting It Done
T11 Clarifying Your Business Idea
T11 Cha-Ching
 T5 Important Details
T12 Geese Fly 
T12 Crystal Ball
CD5 The Act of Marketing
Add to Cart		 CD6 Taking Fear Out of the Numbers
Add to Cart 		CD7 What Story Are Your Numbers Telling You?
CD7 Only Add to Cart CD7 with Spreadsheets Add to Cart
T1 Packaging is More Than You Think T1 Habits & Beliefs T1 It’s All About Cash Flow
T2 Selling & Keeping Your Soul T2 Putting Numbers in Boxes T2 Magical Weekly Reports
T3 Hear Ye, Hear Ye T3 Everything in Its Place T3 Intelligently & Easily Using Your Numbers
T4 Enhancing the Experience T4 The Tax Man Will Cometh T4 The Ultimate Zen Financial Statement
T5 Snippets of Marketing T5 Pay Yourself First T5 Conscientious Pricing

BONUSES:
“All as One” musical single in its entirety. (Only a portion is used throughout the course.)
3 amazingly helpful accompanying Spreadsheets for tracking and analyzing cash flow (Excel, pdf)

Bonuses are available with purchase of entire course; not if topics are purchased separately.


Discounted volume pricing for physical cd, full course series, with bonuses and your own space to include your booklets or other ad copy inside the package is available on orders of 25 courses and over. Call 607.342.0741 or email desk@cashflowcrusade.com for details.

My guarantee to you is based on my belief and practice of the following 1910 quote by Wallace D. Wattles: “Give everyone more in “use value” than you take from him in “cash value”. Then you are adding to the life of the world by every business transaction.” If you have not received benefit within 60 days of purchase, and you did apply my teachings, I will gladly return the money you paid (less shipping). I only ask that you let me know your story so that I can make corrections to ensure others can indeed succeed. It is my intent that you see a quick return on investment. After all, this was created for your success.

When you ensure the positive cash flow and business success of your clients, colleagues,
members, volunteers, and downlines you are ensuring your own prosperity.

©2010 Michelle Matro. All Rights Reserved.




This new age of marketing is all about building relationships. 
Old methods are just not working any more.

There is a cash flow building and business success method that I can show you that will serve you well in your business and personal life by accomplishing the following:

• increase cash flow • decrease your marketing waste of costs & time
• follow up with prospects and clients with ease • show appreciation
• generate gobs of referrals • motivate employees
• build relationships • stay competitive

What if it cost you less than $1 and only took a few minutes to perform this method with lasting effects?

From a business perspective, I have researched this and conclude that it is The Secret Key and is:
• by far the smartest, simplest, most cost-effective marketing system for any small and micro business and for all salespeople
• the best way to secure life-long financial freedom for the business owner and his/her heirs
• the smartest tool to fill cash flow gaps that occur in business and in the home
• a simple way to sincerely express heartfelt gratitude to others




To get your free dvd to see “what” this proven method is and to get a cd to hear “how” you duplicate this method with ease and fun, simply email me, providing your information, and I’ll send them in the mail to you.


Kathy Ireland – former model, current owner of $1.4 billion international business credits this product as a solution to her mission of “finding solutions for families, especially busy moms”.  As a regular user of this in her own business, Kathy says, “It’s a great solution. I’m a busy mom…and I love this! It touches my heart. It’s personalized (marketing). It’s quick; it’s easy…”

Tom Hopkins – one of the most respected, master sales trainers/leaders in the world, uses this system in his own business and calls it “the most effective business referral system on the planet!” He also says “almost all of my clients have had dramatic success with the system!”

Harvey MacKay - top business motivational speaker and bestselling author of Swim With The Sharks Without Being Eaten Alive, has fully and publicly endorsed this by saying (among other things) “anyone not using this is missing the boat.”

More high respect comes from:

• Robert Kiyosaki – real estate expert, financial expert, author of Business in the 21st Century (a complete endorsement of network marketing), Rich Dad; Poor Dad, The Cash Flow Quadrant and more
• Ivan Misner – founder of BNI (Business Network International)
• Donald Trump –real estate developer, tv personality, author
• Thurl Baily – former NBA Utah Jazz player, speaker, singer/songwriter
• David Frey – small business marketing expert
• Noah St. John – inventor of Afformations and bestselling author


When you ensure the positive cash flow and business success of your clients, colleagues,
members, volunteers, and downlines you are ensuring your own prosperity.

©2010 Michelle Matro. All Rights Reserved.